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Art Direction

Soul of Structure

Soul of Structure

With an unwavering passion for capturing the beauty and intricacy of structures, we strive to unveil their hidden stories and convey their unique character through the lens.

Plot size / Living area

I.D. Building

Number of apartments

Interrior Architexture

Expected Completion



We partner with brands and businesses that create exceptional experiences where people live, work and unwind.

Interior Design & Furniture
Architecture & Real Estate
Hospitality, Travel & Tourism

"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."

– Brock Weaver
Group Project Manager

Strategy width

Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as the truest version that they could be.

hiddenvalley.com — Connecting a community of ranch lovers through craveable digital experiences.


As the producer of the original ranch dressing, Hidden Valley® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community – starting with their website.

We dug deeper into Hidden Valley’s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The “ranch fandom” is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.